PIAF Colour System

4 identity colours with full scales, plus a neutral foundation from Cream to Ink. Each colour serves a distinct purpose in the brand.

Brand Identity

Aa#e48b32

Amber

Hero / Energy / The Sun

The primary hero colour. Bright, optimistic, and attention-grabbing. Used for primary CTAs, brand moments, and energy themes.

Aa#516349

Forest

Nature / Balance / Growth

Earthy and grounded. Represents wellness, outdoor activities, and organic elements. Natural and calming.

Aa#5a4136

Umber

Earth / Grounding / Stability

Warm coffee tones. Provides stability and warmth. Used for text, grounding elements, and earthy themes.

Aa#492559

Nightshade

Calm / Mystery / Rest

Dark and royal. Used for meditation, premium experiences, night mode, and depth. Mysterious and luxurious.

Neutral Foundation

Aa#f8f7f6

Cream

Light / Space / Breath

The light foundation. Used for page backgrounds, cards, and creating breathing room in the design.

Aa#161211

Ink

Dark / Anchor / Text

The dark foundation. Used for primary text, dark mode backgrounds, and strong anchoring elements.