PIAF Brand Guide

Brand logos, variations, and usage guidelines

Brand colour system with 4 identity colours plus neutrals

Font families, type scale, and usage guidelines

Layout tokens, margins, and spacing scale

Photography style, illustrations, and image treatment

Icon system, style guidelines, and icon library

Brand personality, writing style, and messaging

Layout system, columns, margins, and responsive grids

UI component library with buttons, forms, and cards

Animation principles, timing, and transitions

Real-world examples, mockups, and brand in use